THOR INDUSTRIES

“Get Out There” Campaign Photoshoot

ROLE: Production Designer
DURATION: 2 weeks

ABOUT THE PROJECT

In partnership with Airstream, Thor Industries has developed two all-electric prototypes to push RVs and camping into the future. This photoshoot featured prototypes of two of their newest products: the Vision Vehicle camping van and the all-electric eStream Airstream trailer. Thor wanted to highlight the main features of the campers: from device charging stations to storage to remote-controlled parking. At the time of the project, the prototypes were still in process of being built out completely. This meant I was making design decisions before the product was completed based on sketches, 3D models, and the direction of the client. At this time, details of the interiors of both the Vision Vehicle and eStream trailer have yet to be publicly released, which is why there are no photos of the interiors in the design set. The shoot took place in Waterford and in studio.

CREW

AGENCY: Grumpy Lemon
DIRECTOR: Christian Stoehr

ART DEPARTMENT:
Laura King-Pazuchowski (Production Designer), Mike Oak (Set Dresser), Jenni Curtlett (Art PA)

FINAL DESIGNS