COMMON CITIZEN

“THE BASICS”

ROLE: Production Designer
DURATION: 6 days

ABOUT THE PROJECT

With the legalization of marijuana in Michigan, the Common Citizen is attracting many new users to their products. Through a series of twelve educational videos, the client sought to demystify some of the stereotypes and answer people’s most asked questions. The shoot consisted of four locations that needed three distinctly different looks each, for a total of 12 separate looks. Originally, the project was slated for four looks (one for each location), but on the shoot day, the director and client decided they needed more variety for what they were trying to achieve. I had prepared extra set elements in advance, anticipating this need, and rearranged the spaces using a combination of these elements, product, props, and materials from the locations themselves.

CREW

AGENCY: Reel Clever Films
DIRECTOR: Luis Santos

ART DEPARTMENT:
Laura King-Pazuchowski (Production Designer)

DESIGNS