Karmanos Cancer Institute
“Cancer Is a Beginning” Commercial Campaign
ROLE: Production Designer
TOOLS: Google Slides, Adobe Photoshop, Microsoft Excel, Various construction and crafting tools
DURATION: 9 days
ABOUT THE PROJECT
In collaboration with Spears & Arrows, I designed the look of a commercial spot celebrating the life of a cancer patient after recovery. The project included leading a team of three other art department professionals to dress six separate locations and gather the 30+ props needed for each scenario. The goal was to create a short glimpse into one woman’s life as she goes from diagnosis to recovery, detailing the support and hope she gains along the way.
THE CREW
AGENCY: Spears & Arrows
DIRECTOR: Mick Wong
ART DEPARTMENT:
Laura King-Pazuchowski (Production Designer), Greg Lester (Set Dresser), Derek Burke (Set Dresser), Andrew Colohan (Driver 1), Michael Rentz (Driver 2)
STARTING THE DESIGN
MOODBOARDS
STORYBOARDS
Bell Replica Prop
FINAL DESIGN
:30 second commercial
:15 second commercial