CONSUMER’S ENERGY
”People, Planet, Prosperity" Commercial CAMPAIGN
ROLE: Production Designer
TOOLS: Various construction and crafting tools
DURATION: 1.5 weeks
ABOUT THE PROJECT
In collaboration with Consumer’s Energy and Daniel Brian Agency, I developed and executed the overall look and feel of four commercial spots as part of their “People, Planet, and Prosperity” campaign that promoted sustainable business practices and green energy. Each commercial had a different theme focusing on a personal story as it related to Consumer Energy’s overall mission such as the story in “Hard Hat”, which tells Consumers CEO Patti Poppe's personal story from girlhood and early career aspirations to the current day. The campaign was the winner of three Michigan Emmy Awards in 2019: Best Commercial Campaign, Best Director, and Best Writer.
AGENCY: Daniel Brain Advertising
DIRECTOR: Christian Stoeher.
ART DEPARTMENT:
Kelleigh Miller (Production Designer), Leslie Mcguire(Leadman 1), Laura King-Pazuchowski (Production Designer 2), Mike Oak (Leadman 2), Christiana Beckley (Set Dresser), Vanessa Cronin (Set Dresser) and Dylan Brown (Art PA)